Portfolio
Examples of my work
Storytelling
Tony's Chocolonely Prezi
The path from cocoa farmer to chocolate bar is explained in this Prezi through visual storytelling. I created the storyline and wrote the copy along with the voice over script, on behalf of Mr.Prezident.
Video Script
HvA & UvA
A Dutch animated video that explains how Amsterdam universities collaborate to create a more sustainable city. I was responsible for the concept and execution of the script in Dutch and the translation in English, on behalf of Fresqo.
Blog Articles
Mr.Prezident
For Mr.Prezident's blog I wrote a number of entries. Here is one that compares the different Prezi licenses available.
Press Release
Vandennorth & company
For Vandennorth & company I worked on several press releases for events and venues in Amsterdam.
Website Copy
Creative Case EXE
For Mr.Prezident I explained a case they worked on for Energy Exchange Enablers. Click on the image to read the full copy.
This is the story
All about how
Jehan van Asseldonk
Creative Copywriter
Frankly, when I started to study Advertising & Communications I was hesitant if I was able to integrate in this field. The majority of professionals seemed to focus solely on speaking rather than listening. I needed to be able to understand who I was dealing with and use that knowledge as a foundation. Because 80% of communication is listening and understanding.
Things changed when during my studies I started to work for a presentation design agency. A presentation is one of the most purest forms of communication. By working on presentations for hundreds of clients I learned the essence of creating a storyline that guides the audience naturally to its objective.
From then on I implemented this principle in my writing. I expanded my experience by writing press releases and social content during an internship at a PR agency. After my graduation I returned to the agency where I started. We launched a second brand focussing on animation. I worked on scripts for animated videos, storytelling, SEO copy for our websites, newsletters and blog articles.
In need for a new challenge I decided to kick off my freelance career. I help companies and professionals improve their written communication on all channels. So, let's start creating engagement between you and your customers!
What I can do for you
A selection of my services
Storytelling
Website Copy
Blog Articles
Social Posts
